Minji Kim

Dr. Minji Kim’s research focuses on targeted and tailored health communication. Kim’s recent projects include examining the effects of targeted marketing and counter-marketing of emerging tobacco products, including e-cigarettes and heated tobacco products, with emphasis on the impact on vulnerable populations including youth and Asian Americans. Dr. Minji Kim is an assistant professor at the Department of Health Promotion, Education, and Behavior at the Arnold School of Public Health, University of South Carolina. Dr. Kim holds a PhD in communication from the Annenberg School for Communication, University of Pennsylvania. She completed her Postdoctoral training at UCSF’s Center for Tobacco Control Research and Education (CTCRE), working with Dr. Pamela Ling and Dr. Janice Tsoh, with funding support from the FDA/NIH’s Tobacco Centers of Regulatory Science (TCORS). In her pre-academic life, she worked as a management consultant at the Boston Consulting Group’s Seoul Office.